Takeaways and Tips from “Bringing the Social Conversation Home”

Thanks to all who made it out to our training yesterday!  We had a great group come in to hear Rosemary O’Neill talk about best practices for integrating your social media with your website in order to draw the most attention to your mission.  See below for your “action items homework,” a list of great resources, and a link to Rosemary’s presentation slides.  If you would like to connect with Rosemary, see her info below.

Rosemary O’Neill
President, Social Strata
http://socialstrata.com
Twitter: @rhogroupee
LinkedIn: /rosemaryoneill

Bringing Community Home 

Action Items Homework:

• List your current social tools

• For each tool, evaluate why you’re using it, is it effective?

• What does your hub look like?

• Find best tool to bring your hub together on your website

• Look for integration points

• Print all external profiles; are they consistent?

• Create a listening dashboard

• Daily “gardening” tasks

11 Awesome Social Media Resource Articles for Non-Profits

More Nonprofit CEOs need to tweet, from Social Media Club
http://socialmediaclub.org/blogs/from-the-clubhouse/more-nonprofit-ceos-need-tweet

11 Tips for Crowdfunding, from Social Media Examiner
http://www.socialmediaexaminer.com/11-tips-for-crowdfunding-how-to-raise-money-
from-strangers/

Another great Social Media Examiner Roundup
http://www.socialmediaexaminer.com/10-ways-non-profits-can-benefit-from-social-
media/

Want People to Join? Give them a Reason, from Katya Andresen
http://www.nonprofitmarketingblog.com/site/want_people_to_join_give_them_a_reason/
#When:07:16:40Z

Roundup of Non-Profit Social Media Training, from Techsoup.org
http://npsocialmedia101.wikispaces.com/Twitter

3 Reasons why Non-Profits should Diversify
http://nonprofitorgs.wordpress.com/2011/09/24/three-reasons-why-nonprofits-should-
diversify-their-brand-online/

Social Media for Social Good: A How-To Guide for Nonprofits, by Heather Mansfield
http://nonprofitorgs.wordpress.com/book/

Non-Profits: Integrating Digital Marketing Strategies, Measuring ROI, from Shelly
Kramer at V3 Integrated Marketing
http://www.v3im.com/2011/10/nonprofits-integrating-digital-marketing-strategies-
measuring-roi/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed
%3A+V3KansasCityIntegratedMarketingAndSocialMediaAgency+%28Shelly+Kramer+|
+V3%29#axzz1aU0O3JoU

The Social Media Landscape, useful statistics from Pew Internet
http://www.pewinternet.org/Presentations/2011/Sept/Social-Media-Landscape.aspx

Non-Profits: How to Get More Online Donations, from Outspoken Media
http://outspokenmedia.com/online-marketing/online-donations/

Google Resources for Non-Profits
http://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits